In redesigning the SSRS site, our primary objective was to humanize and highlight the company’s talented individuals who work behind the scenes, ensuring a strong focus on the people who power the data. Friendly faces, spoken-word headlines, and a random giraffe here and there really went a long way to shift the focus from the science to the people. We also empowered the SSRS marketing team to post updates and content frequently by implementing a user-friendly WordPress backend that provides them with efficient control over all aspects of their site. Additionally, we strategically showcased the nationally recognized organizations that rely on SSRS for their data reports, indirectly emphasizing the company’s credibility and expertise. To effectively organize and promote the company’s specialized internal solutions offered to clients, we developed a comprehensive and intuitive navigation system, making it easier for visitors to discover and explore these esoteric offerings. Overall, our redesign successfully prioritizes the people, streamlines content management, highlights notable clients, and effectively presents SSRS’s unique solutions.

ssrs.com